9 Advantages Of Cloud For Medium-Sized And Emerging Companies: How Cloud Computing Benefits Business

A recent DigitalOcean survey found that 65% of companies increased the use of cloud infrastructure solutions in 2020 but 86% said their usage went up in 2021. This tells us that growing and medium-sized businesses are using the cloud more than last year, but that progress is hampered by a lack of cloud skills, lack of funds, an overall aversion to change, or the threat of a cybersecurity breach.

Fortunately, the benefits of the cloud far outweigh potential risks – as company after company has shown – and companies of all sizes are ready to take the leap. Why? The offers the computational power previously reserved only for enterprise-level organizations. With companies shrinking their physical footprint post-COVID, the cloud offers the ability to scale growth, without signing a costly lease.

We’ve rounded up the top 9 advantages of the cloud to summarize why most businesses are shifting to the cloud. Want to know how to migrate to the cloud? Check out our Path to the Cloud Analysis and sign up for a free whiteboard session today.

9 Advantages Of Cloud For Medium-Sized And Emerging Businesses


cloud for smbs

Accessing the files and applications necessary to do work used to be an in-office-only task. Cloud computing changed that. Now, employees can access documents, images, spreadsheets, communications – anything – from anywhere, anytime.

With this technological innovation comes a change in work culture and employer (and employee) expectations. The cloud is key to remote work, productive business travel, and timely task completion. For SMBs, the cloud delivers increased accessibility to the data that empowers today’s workforce.


cloud for smbs

The cloud is vital for businesses to grow quickly. Whether it’s scaling headcount, production, customers, or services, the cloud can satisfy business requirements – in all directions – easily. In essence, the business can handle growing or dwindling resources.

Planning for the myriad of changes that can affect your business, from market fluctuations to internal shifts, is difficult, and leadership will never get it completely right. The cloud for SMBs is especially important since smaller organizations tend to have more dramatic fluctuations with higher risk more often.

The cloud bypasses this obstacle by enabling SMBs to have more or less capacity based on their current and potential needs without having to predict the future outright.

Reduce On-Site Infrastructure Investment

For too long, the role of IT was seen as a “cost center”, as new servers, routers, data centers, switches, and other CapEx expenditures took big bites from budgets. The cloud for SMBs enables them to offload this enormous up-front cost to better meet the current and growing needs of the business. These costs are transferred to an OpEx model, which better suits the stricter cash flow of the SMB.

cloud for smbs

Backup and Disaster Recovery

Every business, from the SMB to the enterprise, needs to prepare for disaster. A solid disaster recovery strategy is essential in the digital age. The cloud provides a seamless off-site backup solution accessible to businesses of every size. Using a cloud data center in colocation as the target site for your data backups gives you infinite infrastructure. It’s the perfect place to protect your data in a private or hybrid cloud deployment.

Agility and Flexibility

cloud for smbs

Since most cloud providers work on a subscription OpEx expenditure model, SMBs do not need to plan years’ worth of infrastructure investment with little or no data. If the business is up, the cloud has room for that growth. If the business is down, costs will decrease to match your needs.

This agility gives the business a competitive edge. SMBs in particular rely on this advantage. As changes in the industry occur, SMBs rely on their ability to adapt and meet the needs of their clients immediately. This sets cloud-based SMBs apart from their competitors.

Automatic Updates

Maintaining servers takes a lot of work. With the infrastructure off-site, the cloud for SMBs offers no-hassle management of the technology powering your business. Cloud providers roll out regular software and security updates, leaving the IT leadership in the SMB to focus on strategic initiatives to grow the business.


Teamwork is the heart of a productive and successful business, which is why the cloud is so important for the SMB. SaaS solutions, like Microsoft Office 365, enable easy real-time collaboration on data and analytics. Cloud tools also propel web-based collaboration technologies, like Cisco WebEx Teams, which provides an all-in-one business collaboration and communication platform.


The efficiencies created by the cloud for SMBs are never-ending. From work and process optimization to IT maintenance and monitoring, the cloud removes these monotonous and time-consuming tasks from the business.

Instead of shuffling around spreadsheets and waiting for the next in-person team meeting, teams can share and update documents concurrently. Instead of patching servers in endless cycles, IT teams can focus on improving technology investment and deployment throughout the organization.

Plus, there’s the carbon efficiency to consider. Businesses that switch to cloud computing can cut their energy consumption by up to 70%!


cloud for smbs

Security remains a top concern for SMBs considering cloud migrations. Approximately 50% of SMBs delayed cloud migrations due to a lack of cybersecurity skills, according to a 2017 Intel Security study. And while security in the cloud remains a top concern, the data simply says different.

“Most cloud providers probably have better security controls than most companies,” says Zeus Kerravala, founder of ZK Research.

Public cloud providers offer cloud services to all sorts of organizations, including those that likely have incredibly high-security requirements – like the Department of Defense (DoD), Boeing, and the National Oceanic and Atmospheric Administration (NOAA). They all use the cloud in one way or another for functional operability.

The cloud for SMBs lets you enjoy the secure cloud infrastructure required by these larger institutions without having to invest in that infrastructure yourself. That’s a win-win for security in the cloud and annual budgets.

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